The Best Fish and Chips Shop in 2003 Article Example | Topics and Well Written Essays - 500 words

The Best Fish and Chips Shop in 2003 - Article Example Mr. Jones drew on his past experience as a customer and asked himself what he actually wants from a fish and chips product. All of the little things and ideas he and the staff have was put together to come up with better ways of improving both services and product. Some of their core products are the batter less Cod and Chicken Goujons which stands out among competitors. The staff has a way of reinventing some processes such as a certain way of washing the fryer so old starch would not stick to the new batter. Such things may seem little but they do go a long way in satisfying customer’s tastes. In fact, customers pass 8 more fish and chips shop before reaching Finnegan’s which shows how strong Finnegan’s brand loyalty is. Additionally, customers do not mind waiting for half an hour just to grab the favorite takeaway – fish and chips. There are several factors that can contribute to the future success of the organization, namely: focus on main products, creative marketing, and innovation. The owner himself doesn’t want to diversify too much when it comes to product development. He believes that diluting the focus of the business by offering too many products would not be advantageous in terms of profitability. Instead, current products are marketed in a different way so customers have better choices. For example, they created a kiddies’ serving for children which is not common among fish and chips shops. Also, they often ask the opinion of customers which is a good way of getting feedback. Even the packaging of the product is taken into account which just shows how keen the owner is in satisfying his customers. Simple things such as food warming process are also considered so eventually, everything ends up as the added value to the brand Finnegan. An obstacle that could limit their growth in terms of core competencies would be cutting costs. Although Mr. Jones saves as much as 10,000 pounds a year due to his good bidding skills.